Nokia: Friend View
For this live brief myself, Lizzy and Vilma had to design a stand at a mobile exhibition for Nokia's latest software release: 'Friend-View', a status-update focused piece available on its new handsets that allows registered friends/associates to identify the locations of other members.
Intensive research into the brand and the users shaped the final design outcome which revolved around the concept of the spectacle. We designed a stand based around the notions of a cuckoo clock, hundreds of individual boxes form the fabric of the stand, each connected to an arduino which is activated through the Nokia website enabling users to enter their status both online and at the exhibition where details are displayed following the cuckoo's ejection from its box simultaneously alongside hundreds of others.
The concept arose from the seeming 'human' connotations the Nokia brand conveys, we decided to draw out human parallels thus creating a stark contrast to the technology heavy based competitors at the exhibition arousing a natural curiosity.
http://vilmajar.com/Nokia/
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